Our Story

People like options. When it comes to getting to work, having options that reward you is even better!  The demand for attractive commuting alternatives to driving alone continues to grow significantly.  CommuteSmart is a federally-funded initiative of the Regional Planning Commission of Greater Birmingham that formed in 1999 to promote alternative commuting options for the Birmingham area. 

CommuteSmart is designed to work with commuters and employers to make changing commute to work habits less intimidating.  We offer incentives and services to help ease your transition from driving alone to a cleaner commute.  Together, we can reduce traffic, improve air quality, and strengthen our community.



Lisa Smith

Program Manager

Lisa grew up in the Birmingham area and is a graduate of Judson College in Marion, Alabama.  She is a highly effective service professional with over 25 years’ experience in customer service, sales and account management in several industry sectors.  She strives to maintain customer loyalty through dedicated customer relationships.  Lisa and her husband have two older daughters and a dog.  In their spare time, they enjoy attending music concerts, food festivals and watching football.


Jeniese Hosey

Marketing Outreach Coordinator 

Jeniese is a Birmingham native and a graduate of the University of Alabama. “I love working for CommuteSmart and having the opportunity to expose people to a smarter, different way to get to work.” In her spare time Jeniese writes the fashion blog “The Jenesaisquoi”, cheers on the Crimson Tide and travels as much as possible! 

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Trish Coghlan

Marketing Outreach Coordinator

After growing up in the Ozarks, Trish joined the Army as a Medical Services Officer to see the world and she moved to Kansas and landed in Alabama! She graduated from Missouri State University and received her Masters in Public Administration at UAB. Her 30+ years has afforded her a wide breadth of experience in dynamic and challenging settings, working with diverse groups in four foreign countries, throughout the U.S., across Alabama and in the greater Birmingham area as well. Trish specializes in building bridges by directing the efforts of numerous individuals' talents into a comprehensive united effort. Trish is a Lt Col in the Civil Air Patrol and serves as Director of Recruiting and Retention for the Alabama Wing. She is married and has two adult children and enjoys traveling, gardening, thrifting and granddawg sitting!


Ashley Ward

Special Projects Coordinator

Originally from North Alabama, Ashley relocated to the Birmingham area 12 years ago. “I have always loved helping people; the smallest gesture sometimes makes a bigger impact than you could ever imagine. The excitement people have about this program makes my job so fulfilling!” Ashley is a wife and mother of two children that keep her very busy! Her favorite past times are bargain shopping and Hallmark movies.

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Kate Randall

Enterprise Rideshare Client Representative

Kate is the Enterprise Rideshare Client Representative for CommutesSmart.  Kate grew up in the heart of Georgia in the City of Warner Robins. She attended Mercer University in Macon, GA for her undergraduate and graduate studies. She takes immense pride in being very personable and strives to provide excellent customer service. While new to Alabama, she's excited for college football season! Some of her hobbies include singing, playing guitar, playing with her dog "Chip"popotmous, and exploring new places!